One type of paid advertising commonly used online is pay per click advertising. Pay per click advertising means that you only actually pay for your advertising when someone clicks on your advert and visits your website. This is useful in that you really are paying for results. The key is to get the right people clicking on your ads and this means targeting the right keywords and also including negative qualifiers which will let people know if you don't cover there area, if you may be too expensive or there is some other reason why they would not purchase from you before they actually click through.
An excellent way to build your sales force while not having to outlay a lot of money is through starting an affiliate program. You may either choose to use an affiliate manager such as Clickbank.com or run your own in-house program. The advantage is that affiliates will only be paid a certain commission from whatever they sell, so if they don't sell, they don't get paid. Promote your affiliate program wherever you can to build up a good sales force and you may find that you can almost leave them to the marketing while you focus on other aspects of your business.
Some websites sell banner space on their website and if you would like to then you can include this type of advertising in your advertising budget. When purchasing banner space on a CPM basis (based on how many times your ad is viewed as opposed to clicked) then be sure that you find websites that receive plenty of website traffic. Also ensure that whichever website you use also targets a similar market so that you know you are selling to the right people.
Blog marketing is a good way to get links to your website and apart from having your own blog and commenting on other people's blogs, there are other ways of getting these links. One way is to purchase a post on somebody else's blog. You can determine how many visits you want the blog to be receiving, how long you want the blog to have been around for, etc. in order to get the best results for your business at a budget you can afford. You may also want to test this and try working with different blogs and seeing which bring in the best results for you.
There are a number of ways you can pay for advertising online and get good results. Pay per click is popular and many people have also started their own affiliate program to get others to help sell their products. When buying banner advertising space or blog posts be sure to choose websites that target a similar market and you could get excellent results.
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